Joanna Lowry

Project Title: Cycle High

Project Description: Cycle High is a fictional mountain tour brand, inspired by the Lake District and cyclists who want an adventure. Cycle High’s mission is to get people fit and out into the wild with extraordinary journeys through the mountains, whilst providing assistance with a team of supportive riders that will help you to the finish line.

Throughout this branding project, I enjoyed using all my skills in order to bring Cycle High to life. Brand identity, application/contextualisation and social media were the focus points of this project.